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Mobile Technology, Women and Shopping: How Today’s Marketers Can Attract...
Women make up a significant proportion of shoppers and their purchase decisions can have a massive impact on brands. Here’s how marketers can use the power of mobile technology to woo female shoppers...
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Why the Google NFC & QR Code Billboards Are So Brilliant
A new campaign by Google, featuring NFC and QR codes, is a great example of innovative mobile marketing that provides solutions One of the major complaints against the use of NFC and QR codes in...
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Diaper QR codes to help monitor babies’ health
(Image courtesy Tanya Parker) With the help of ‘smart diapers’ featuring QR codes, parents will be able to track dehydration, UTIs and kidney disorders in babies We’ve written earlier about QR codes...
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3 Things to Consider Before Creating a Mobile Marketing Strategy
Before you create a mobile marketing strategy, there are a number of things you need to consider. Read on to find out what the three most important such things are: Before you finalize and execute a...
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Why Brands Need to Take Mobile Data Security Seriously
A new survey has shown that consumers take mobile data security very seriously. It is about time that brands and mobile marketers did the same. On this blog, we’ve written before about how important it...
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No Smoking QR codes to help keep Taiwanese city smoke-free
Hsinchu City in northern Taiwan is using No Smoking QR codes to help citizens report violations of anti-smoking legislation QR codes have been used in a number of ways: to authenticate jewelry, to...
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The 3 Basic Do’s for Creating and Hosting Mobile Contests
Mobile contests are a great way to engage with customers, but there are certain rules to follow even with these. One of the most successful ways of engaging with consumers is through the use of mobile...
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What is Extended Packaging?
The term ‘extended packaging’ refers to the practice of conveying information to consumers via their mobile devices. This information could take a number of different forms (video, images, web page)...
View ArticleThe Two Main Advantages of Extended Packaging
The advantages of extended packaging are many. Here are two most important ones. Extended packaging could very well be the future of mobile marketing. Since consumers depend on their mobile devices for...
View ArticleSamsung Galaxy Gear: Is the idea of a Smart Watch fundamentally flawed?
There are a few reasons why anyone would jump at the chance to own a Samsung Galaxy Gear. The device, which was revealed by Samsung in Berlin on September 4, ahead of the annual IFA consumer show, is...
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